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Natural raw
The true colour
of organic cotton.
The ultimate sustainable fabric, the purest way to work with cotton.
Everything we make has an impact on our planet and its people, but with our Natural Raw collection, we’re reducing that impact to the bare minimum. Made using undyed 100% organic cotton, it’s the ultimate example of how style and sustainability can go hand in hand. Natural Raw involves NO dying processes, giving it a beautifully pure natural effect. Textured with tiny specs from the original cotton plant - even including seed particles - it shows the true essence of cotton, in all its imperfections. We think Natural Raw is perfect, which is why we have it available in 13 different styles. Natural Raw goes through a very gentle process at the spinning mill, which means fewer chemical intrusions, and less water energy wasted in the process.
Processes that are gentle on the planet.
We adjusted our production process for Natural Raw fabrics to minimise the environmental impact. A gentler spinning process consumes less energy than traditional spinning and preserves the flecks of the original cotton plant. And with no dyes involved, we use fewer chemicals and up to 920% less water and energy.
A natural colour that is super fashionable, yet gentle on the planet.
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